ABout Dear Luca

We’re two friends, a teacher and a dad, who teamed up with a shared purpose: to create meaningful, kid-friendly stories that inspire children (and the grown-ups who love them) to make the world a little brighter every day. 

At Luca’s Brand, we believe in the power of storytelling to build courage, spark kindness, and nurture emotional intelligence. Our books are written with heart, designed to support young readers as they grow into compassionate and thoughtful humans. 

What started as a simple idea between friends has grown into a mission-driven series that encourages families to have big conversations about emotions, values, and the kind of people we hope to become. 

As part of our mission, a portion of every purchase goes toward helping children with Type 1 Diabetes gain access to life-saving medication and technology. This cause is deeply personal to us, and we are proud to turn each book into a small step toward better health equity for all kids. 

We also believe in supporting educators. That’s why we offer free lesson plans and classroom resources to help teachers bring our stories to life and spark meaningful conversations about emotional growth. 

Thanks for being here. We’re so glad you’re part of the Luca’s Brand family.